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Project type
Ad Campaign
Date
2023
Role
Lead Designer/ Art Director
UF
Undergraduate coursework
Developed advertising campaign for Gainesville coffee shop "108 Vine". Worked with team to conduct research on local demographics, target audience, and competition. Using research findings, we created the campaign "108 Ways You're Di-Vine" to focus on female empowerment, community building, and other ways to appeal to the target audience and increase business.
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